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by Mox on November 9, 2023
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Iovate Health Sciences International Inc. (“Iovate”) is a well-established company in the health and wellness industry known for its range of weight loss products, workout supplements, and brands such as MuscleTech and Hydroxycut. With a global presence, Iovate produces and distributes approximately 600 SKUs and labels worldwide. The company places a strong emphasis on innovation, constantly creating new products with updates on labels and packaging to stay ahead of the competition. They pride themselves on being at the forefront of the industry, with a focus on speed to market and trend-setting packaging design.
Table of Contents
Introducing the Team
For purposes of this case study, Esko interviewed Emily Clarke, Project Management Team Lead at Iovate, and Fernando Carrillo, Iovate’s Associate Director of Packaging Production.
Emily oversees product launches from concept to customer. She is responsible for managing the label creation process, routing, and approvals, ensuring everything is executed efficiently to meet launch timelines. Fernando collaborates closely with brand and creative teams. He also develops label concepts and oversees prepress tasks. Emily’s and Fernando’s teams utilize Mox to create print-ready artwork, manage label variations for different sizes, flavors, and packaging types, and establish efficient workflows for the entire production process.
Challenges in Label Design
Iovate experienced recurrent difficulties with their prior packaging and label design processes. With a complex organizational structure and numerous stakeholders involved, getting approvals for label designs often required extensive time and effort. Sometimes, the approval process involved as many as 26 steps, leading to significant delays in production timelines.
In addition to the lengthy approval process, label changes occurred frequently due to various factors such as formulation adjustments, packaging updates, and market trends. This created a continuous cycle of updates and revisions. Keeping track of the changes, ensuring accuracy, and communicating them effectively across teams was cumbersome at best.
Why Mox?
Iovate selected Mox based on their familiarity with Esko as an industry leader in print software. Mox stood out for its flexibility, customization, and price, aligning with Iovate's specific purposes and requirements. Iovate believed Mox would be the answer to their needs.
The Benefits of Mox
Iovate’s operations vastly improved after implementing Mox. Communication was enhanced, which reduced waiting times and increased accountability among team members. Fernando Carillo noted, "The immediate impact of implementing Mox was improved communication. It became faster and more efficient. Additionally, Mox's user-friendly interface made it easier to collaborate."
With Mox, Iovate gained real-time visibility into the status of labels, enhancing their confidence in meeting deadlines. The availability of a central source for tracking label-related processes streamlined the workflow and improved collaboration across teams. Mox's digital approvals and real-time updates eliminated the risk of lost or misplaced files and improved communication throughout the label creation process.
Fernando further highlighted the benefits of Mox, stating, "The top benefits of Mox for us are its flexibility, the ability to change workflows on the fly, and the convenience of users being able to log in and access project statuses at any time." Mox enabled Iovate to route labels digitally, obtain digital approvals, and achieve significantly improved efficiency in the label creation process. Emily Clarke stated, "Mox has improved our speed by allowing people to access previous label versions and view edits all in one place. It provides real-time status updates, keeping us informed of progress."
The Future
Mox significantly transformed Iovate’s ability to automate processes, bringing them to the forefront of label creation. Fernando is impressed by the symbiotic relationship between Iovate and Esko, stating, "Our perception of Mox keeps improving. I have complete trust in the software's capabilities. With Mox's flexibility, I know I can adapt to any need and seamlessly continue our operations."
Iovate looks forward to further leveraging Mox to optimize production artist workflows, enhance project management team tracking processes, and achieve overall operational efficiency. Fernando explained, "Everything I’ve asked for has been implemented in Mox. In our monthly meetings, we discuss changes and advancements that excite me for the future. With Mox, I know we will have this perfect, customized piece of software that suits our needs, rather than an out-of-the-box tool that requires us to adjust our processes.”
The ongoing evolution and innovative features of Mox continue to provide unexpected advantages that make it even more useful for Iovate's label creation processes. As Emily noted, “The efficiencies Mox creates provide us with opportunities to not only enhance our processes but to also reduce costs.”
About Mox
Mox, developed by Esko, is a collaborative and scalable tool designed to enhance the workflow, proofing, and digital asset management of growing consumer brand teams. It serves as a powerful platform that connects teams, content, and consumers, enabling the creation of brands people love. Tailored specifically for small to midsize teams and expanding brands, Mox leverages Esko's expertise as a global provider of solutions for the go-to-market process of packaged goods. Drawing upon Esko's extensive experience working with leading consumer product companies and their ecosystems, Mox increases productivity, reduces costs, and saves time in the content creation process.