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by Mox on April 13, 2023
“Brand equity and trust is hugely important to young and growing brands. With limited promotional and people resources, emerging brands count on packaging to play a significant role as part of the marketing mix - the fifth P. It is a major component in building that brand equity – but the process of managing the artwork can be complex and cumbersome. Many small businesses and brand teams still rely on emails with file attachments and manually updated spreadsheets for workflow management and collaboration, but with so many elements to keep track of in the omnichannel environment of today this way of working is fraught with danger.”
- Adrian Fernandez, general manager of Mox.
Specifically developed to help small-to-medium sized consumer brands (SMB) meet the challenges of today’s omnichannel market, Mox, is already boosting the ability of businesses to scale up with great packaging by delivering the simplicity and streamlined processes they need. Combining project management with digital proofing and digital asset management (DAM) in one user-friendly solution, Mox takes the complexity out of packaging artwork management and delivers technical know-how to growing businesses.
“There are a lot of data points that need collecting during artwork development process, and if the final content is incorrect, or the wrong version is used at the wrong stage, that priceless brand equity is already at risk,” said Adrian Fernandez, general manager of Mox. “It’s too easy to simply lose track of digital assets and team members’ approvals, feedback, and even version histories.
“When scaling up, it’s vital that businesses realize effective packaging artwork development is an evolving process, involving project management through to artwork review. Ultimately, it is creative collaboration that brings the whole marketing team together,” said Adrian.
Ensuring accuracy throughout the process is a key element of a recent webinar - Scaling up with Great Packaging – in which Adrian was joined by Megan Young Gamble PMP®, renowned project manager, Packaging Consultant and principal of Get Level Consulting, to discuss how Mox was making years’ of packaging experience and know-how available to growing businesses.
“Great packaging is the result of a team effort with a practical but robust standard process, with coordinated collaboration across disciplines and organizations,” Adrian said. “With Mox, we have been able to use the many years of Esko’s experience with top consumer product companies and their ecosystems to develop a best-practice software tailored to the needs and budget of growing consumer brands, helping them increase productivity, reduce costs, and save time in their packaging and content creation process.”
Want to see for yourself how Mox streamlines and simplifies the packaging artwork process? Watch the Scaling up with Great Packaging webinar now, and discover best practices to help build an efficient collaboration process for packaging and artwork development.
Want to try Mox for yourself? Try a free 30-day trial of Mox by clicking here
To explore the benefits of Mox for your business, click here and complete the simple form to be put in touch with a Mox expert.
About Megan Young Gamble, PMP®
Megan Young Gamble, PMP® is a forward-thinking packaging and project management veteran with more than 10 years’ experience transforming mere ideas into consumer product goods for today’s leading beauty, wellness, and personal care brands. Known amongst colleagues and clients for her perseverance and “see it through” mentality, Megan The Project ExecutionHER® is the owner and principal consultant of Get Level Consulting, where she interprets your company pain points into custom solutions to execute your project from beginning to end. Megan advocates fiercely on behalf of your company’s pre-established goals for a frictionless launch experience and lasting customer impression. Connect with Megan on LinkedIn, Instagram, and learn more about GLC, Packaging & Project Execution Firm.
Megan Young Gamble LinkedIn Page
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